As part of its ongoing Cook for the Cure(R) initiative, KitchenAid is offering a selection of pink kitchen essentials and earrings that generate donations of up to $50 each to Susan G. Komen for the Cure(R) when purchased and registered. These include everything from pink silicone spatulas and mixing bowls, to 5-Quart Stand Mixers available in all pink or white with a pink trim band.
"To date, Cook for the Cure has raised more than $8 million for the fight against breast cancer," according to Deb O'Connor, senior manager of brand experience for KitchenAid. "Beyond the products, this program actively engages cooks by encouraging them to do more of what they already love while supporting a trusted non-profit like Susan G. Komen for the Cure. Everyone wins when a consumer sees and purchases a pink KitchenAid product at retail that looks beautiful, performs wonderfully and generates a donation for the fight against breast cancer when registered," said O'Connor.
Another option is to present Mom with something delicious and necklaces on a serving plate that can be "re-gifted" to support the cause. The Pass the Plate component of Cook for the Cure generates a $5 donation every time an individually numbered Villeroy & Boch serving plate is passed to a friend or family member and registered at CookfortheCure.com/passtheplate. Priced at $24.99, the plate is available at ShopKitchenAid.com and Villeroy & Boch stores.
Also just in time for Mother's Day, KitchenAid is offering bonus attachments by mail with the purchase of 5-Quart and 6-Quart Stand Mixers from participating retailers and ShopKitchenAid.com. A choice of Rotor Slicer/Shredder or Food Grinder, a $49.99 value, is available free with the purchase of select 5-Quart models. A bonus ice cream maker attachment, a $79.99 value, is offered with the purchase of select 6-Quart models. Both offers are valid through May 29th and require completion of a rebate form available via retailers or KitchenAid.com.
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the money clips of these icons to create a complete line of products designed for cooks. Over 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand*.